Preview: OPI Launches Outrageous Neons!

Sizzling, Fluorescent Hues!

OPI Announces New Limited Edition Outrageous Neons, the Brand’s First Neon Lacquer

            OPI launches its first neon nail lacquer with the Outrageous Neons mini pack, including four limited edition neon shades, a neon white base coat, and OPI Top Coat. The four fluorescent hues include vivid shades of yellow, orange, pink and purple. The essential step for achieving the best results is to prep nails with one coat of neon white base, followed by two coats of neon lacquer. Colors dry matte, but adding one layer of OPI Top Coat results in bright, bold color with a shiny finish.

 “Outrageous Neons marks OPI’s foray into the world of neon color,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “In the US, the FDA requires that all cosmetic colorants be approved, and each batch must be certified for purity. The lacquers in this set are formulated with new, FDA-approved neon pigments for a look that’s dazzlingly vibrant.”

Along with neon white base and OPI Top Coat, the four shades in the Outrageous Neons mini pack include:

Ridiculously Yellow
So yellow, it’s beyond understanding.

Formidably Orange
Brace yourself for this powerful orange.

Riotously Pink
This pink has been known to create a scene.

Seriously Purple
I really mean it…it’s really purple!

As with all OPI nail lacquers, Outrageous Neons contain no DBP, Toluene, or Formaldehyde. This limited edition mini pack promotion will be available beginning July 2012 at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for  $19.95 ($24.95 CAN) suggested retail for each mini pack (includes all six products).

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each full-size lacquer features OPI’s exclusive ProWide^™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.