Preview: OPI Launches Two New Sets for Breast Cancer Awareness + Halloween

Pink for the Cure

OPI Supports Breast Cancer Awareness with Sixth Annual Pink of Hearts Promotion

                                                                                                                       

OPI announces the launch of its sixth annual limited edition Pink of Hearts promotion, featuring the classic pale pink shade I Think in Pink and the new sparkle-packed hue You Glitter Be Good to Me. This duo pack is designed to raise awareness and funds for breast cancer research and support. In 2012, OPI will donate $25,000 in honor of Breast Cancer Awareness Month (October) to Susan G. Komen for the Cure^®. OPI will also donate $5,000 to Rethink Breast Cancer in Canada.

“Organizations like Susan G. Komen and Rethink Breast Cancer offer hope to everyone whose lives have been touched by breast cancer, and OPI is proud to aid these organizations’ global effort in eliminating this disease,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “Breast cancer afflicts millions of women worldwide, and Pink of Hearts is OPI’s way of creating new visibility to honor those who have valiantly battled breast cancer, and support those who continue to fight.”

 

Pink of Hearts 2012 includes two shades sold in one pack – the pale pink I Think in Pink and the vibrant You Glitter Be Good to Me. This sparkly lacquer is packed with both micro and macro glitters in pink and magenta, and can be worn alone or layered on top of I Think in Pink. Each bottle of I Think in Pink and You Glitter Be Good to Me nail lacquer has a special pink-ribbon cap wrap in support of breast cancer awareness.

Both lacquers in the Pink of Hearts 2012 duo pack contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide^™ Brush for the ultimate in application.

            Pink of Hearts 2012 will be available September and October 2012 at Professional Salons, including Beauty Brands, Beauty First, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $14.95 ($20.95 CAN) suggested retail.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan! 

See the Halloween Set Preview after the jump! ^^

Colors to Die For!

OPI Launches So So Skullicious Mini Lacquer Set for Halloween 2012

Celebrate the lives of the dearly departed with OPI’s festive Dia de los Muertos-inspired shades, arriving just in time for Halloween, for a limited time only. The new So So Skullicious mini pack includes four mini lacquers in supernaturally bright and bold orange, pink, yellow and black hues.

The So So Skullicious set also includes 10 nail decals for instantaneous nail design, offering vibrant variations of the iconic Dia de los Muertos skull.

“Rather than simply be spooky this Halloween, OPI has created colors that are full of life,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “So So Skullicious features vivid colors and fun nail decals that offer the perfect way to get festive for the holiday, whether you’re looking for a little way to show Halloween spirit, or planning to get decked out from head to nails and toes!”

So So Skullicious includes the following shades: 

Hi, Pumpkin!
This jack-o-lantern orange is sweet on you.

A-Rose from the Dead
This hot pink is the life of the Halloween party.

Mourning Glory
A black so shiny, it will lift your spirits.

Candlelight
Be all aglow in this flame yellow.

Each nail lacquer shade in this set contains no DBP, Toluene, or Formaldehyde. So So Skullicious will be available for a limited time beginning September 2012, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $12.50 ($14.95 CAN) suggested retail for each mini pack. 

            For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!
 

ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide^™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.