Press Release: OPI Online at Ulta / Nicole by OPI + Special K

OPI Now Available at ULTA.com, First Authorized E-Commerce Source in United States

             OPI announces the start of authorized e-commerce on ULTA.com. ULTA has been a licensed OPI salon account since 2000 and will be the first authorized account to sell OPI products online in the United States.

            ULTA.com will carry the full OPI consumer product line, including the latest collection releases as well as over 200 classic nail lacquer shades, nail treatments, lotions, and certain manicure/pedicure tools.  The site will also offer some of OPI’s value-priced consumer promotions. 

            “ULTA has been a strong OPI partner for many years,” explains Suzi Weiss-Fischmann, OPI co-founder and Artistic Director. “ULTA caters to the fashion-forward and general beauty consumer. In today’s digital age, this audience is looking to purchase product with the click of a fingertip.

            “For this reason, OPI has decided to retail online with one of our current partners. ULTA knows the OPI brand, and we feel ULTA.com will continue to uphold OPI’s commitment to providing the best in high-quality products. In addition to carrying consumer products online and in-store, ULTA will continue to offer OPI GelColor, the two week gel manicure, in over 500 full-service salons!”

OPI is available now on ULTA.com. For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

NICOLE BY OPI ANNOUNCES COLLABORATION WITH KELLOGG’S^® SPECIAL K^®

Three custom shades available with the purchase of eligible Special K products

• @NicoleByOPI and @SpecialKUS offers free bottle of lacquer with purchase of @SpecialKUS product in April

Nicole by OPI announces that the brand will be producing three custom nail lacquer shades for Kellogg’s^® Special K^® beginning in April to pair with a campaign encouraging women to “show off your confidence with color.” Shoppers will have the opportunity to receive free full-size bottles of Nicole by OPI nail lacquer by signing up for the Kellogg’s Family Rewards program and entering codes from specially marked boxes of Special K products, while supplies last.

The three custom shades include: Challenge Red-y (crème red), Pros & Confidence (crème turquoise) and Be Ama-Zing! (crème pink). 

With the purchase of three eligible Special K products, consumers will receive the shade Challenge Red-y. After submitting the purchase codes from eight eligible Special K products, consumers will receive all three lacquers – Challenge Red-y, Pros & Confidence and Be Ama-Zing!

“Nicole by OPI is delighted to partner with Kellogg’s to offer such an exciting reward to Special K consumers,” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “At our company, we always say that nail lacquer can change your look – and your outlook. In working with Kellogg’s Special K, we hope to inspire and motivate women who are striving for beauty both inside and out.”This promotion will be available in the US where Special K products are sold.

About Nicole by OPI:

Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based in OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers.

About Kellogg Company:

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg’s®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.