[Press] OPI, China Glaze, Seche, Salon Perfect Spring 2014 Collections

Hey guys! Are you ready for spring colors yet? Well, you better be, because there are a ton of pretty colors being released next month. See what's new below! :)

CARNAVAL OF COLOR!

OPI Launches Brazil Collection For Spring/Summer 2014

L to R: Red Hot Rio / Live. Love. Carnaval / Kiss Me I'm Brazilian / Toucan Do It If You Try

Next Stop...Bikini Zone / Where Did Suzis Man-Go? / 

Don't Bossa Nova Me Around / I Just Can't Cope-acabana

Taupe-less Beach / I São Paulo Over There / OPI Scores a Goal / AmazON...AmazOFF

Brazil by OPI brings the colors of tropical rainforests and warm sandy beaches to nails and toes for Spring/Summer 2014. This new collection features a palette ranging from bright hues of red, pink, coral, orange and yellow to earthy tones of taupe, sienna, mocha and jungle green. In addition to 12 nail lacquers, the Brazil launch includes a set of four limited edition Beach Sandies Liquid Sand™ mini neon nail lacquers in bold purple, pink, turquoise and yellow shades with a textured, matte finish.

“With sun-soaked shores, tropical fruits, and lush flora/fauna, Brazil is such an inspiring locale,” exclaims Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP.  “I wanted women around the world to embrace the energy and playfulness for which Brazilian women are known. Through the Brazil collection, with shades drenched in color and charged with shine, women can express themselves, showing off their sexy, mysterious, fun and exciting natures.

 “On spring runways, models were seen wearing lots of black and white, with bold accents of orange and yellow and muted elements of taupe and clay,” continues Weiss-Fischmann. “Brazil by OPI provides vivid hues to add a pop of color to a neutral-toned wardrobe, as well as earthy tones that easily transition from day to night.” 

Brazil nail lacquer shades each feature OPI’s exclusive ProWide^™ Brush for the ultimate in application. Liquid Sand nail lacquers should always be worn without top coat. Brazil by OPI will be available in both nail lacquer and GelColor formulas beginningFebruary 5, 2014. Nail lacquers will retail for $9.00 ($10.95 CAN) each at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com. Beach Sandies Liquid Sand mini pack will retail for $12.95 ($14.95 CAN). GelColor is an in-salon, professional service only. Prices depend on the salon and range from $28 - $38 for a manicure and $35 - $45 for a pedicure.

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HEAR THE SIREN’S SONG WITH CHINA GLAZE® SEA GODDESS

Swim into Spring with Six Sparkling Shades 

Top row (L to R): Shell We Dance / Sand Dolla Make You Holla / Wish On a Starfish

Right column (top to bottom): Tail Me Something / Seahorsin’ Around / Teal the Tide Turns

Discover the hidden treasures of the ocean this spring with China Glaze® Sea Goddess. Six vibrant matte and glistening glitters take you from the sandy, sunny shore to the depths of the sea where the mermaids play.

The shades in the collection include:

• Shell We Dance – Flip those fins across the sea floor in this bright rose pink with silver and pink glitter
• Sand Dolla Make You Holla – The tide meets the sand in this white polish filled with fine multi-colored glitter
• Wish On a Starfish – Make dreams come true with a light pink and gold shimmer polish
• Tail Me Something – Listen carefully to the whisper of the secretive sea in this glistening light lavender
• Seahorsin’ Around – Splash around in this mermaid-tail turquoise with soft gold shimmer
• Teal the Tide Turns – Swim through a seaweed maze of light teal with green glitter 

China Glaze® Sea Goddess will be available in February 2014 at fine salons and beauty supply stores.

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BRING ON SPRING WITH SECHE®

Seche Nail Lacquer Introduces New Spring 2014 Collection: Perfectly Poised

Top: Effortlessly Styled / Perfectly Poised / Keep It To You 

Bottom: Buttoned Up / Conquer The World / Head To Toe

The Seche® woman can Conquer the World, one perfectly polished nail at a time. She is dressed Head to Toe in confidence as she steps out to take on the day. Buttoned Up in her best, this Effortlessly Styled woman is smart, sassy, ambitious and quick-witted. She is Perfectly Poised – always looking for the longest-lasting, fastest-drying seasonal shades that remind her to “Keep It You.” To stay true to who she is, she turns to Seche®.

The collection includes: 

Effortlessly Styled: Melon sherbet cream

Perfectly Poised: Soft marigold cream

Keep It You: Deep rose pink with purple shimmer

Buttoned Up: Lavender cream with purple shimmer

Conquer the World: Light teal with gold shimmer

Head to Toe: Creamy nude

Seche® is the leading global brand most trusted by professional nail technicians and the women who desire and demand superior quality, exceptional technology, unparalleled performance, and beautiful results for the care of natural nails. Seche® Perfectly Poised will be available February 2014 nationwide. For more information, visit www.seche.com. 

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THE LOOK OF LOVE 

Valentine’s-Inspired Lashes and Polish from Salon Perfect®

Top: He's With Me!

Middle: In Love / Cosmic Black / Loves Me, Loves Me Not

Bottom: Touchy Feely / Hearts-a-Flutter / One Love

They say that true love comes from within, but that doesn’t mean you shouldn’t make that special someone fall in love at first sight. When it comes to making others swoon, it’s all in the wink of an eye and a kiss blown from a perfectly polished hand. This February, add a little spice to your sugar with the new Salon Perfect® Love, Lashes and Lacquer collection, available at select Walmart stores nationwide.

Complete your look of love with lust worthy lashes embellished with black crystals, or natural lashes to highlight your eyes – top it all off with a pretty polish. Choose from metallic and matte glitter lacquers, rich crème, and special effects top coats. Whether you’re a sweetheart or a saucy tart, Salon Perfect® has enough Love, Lashes and Lacquer to help warm even the coldest heart.

Salon Perfect® Love, Lashes and Lacquer collection features:

Lashes
· Demi Wispies – Softly feathered lashes create an eye-catching gaze
· 602 Black Diamonds Diva Strip Lash – A full lash with a black jewel band for a touch of glamour
· 105 Glamorous Strip Lash – Long, lush lashes that are undeniably glamorous
· 53 Natural Strip Lash– A petite and graduated lash for subtle length and volume
· 110 Natural Strip Lash – A light full lash creates a soft natural look

Lacquers
· He’s With Me! – Metallic red micro-glitter
· In Love – Bright pink crème
· Cosmic Black – Black and silver multi-dimensional glitters
· Loves Me, Loves Me Not – Pale pink and black matte micro-glitters
· Touchy Feely – Black and white matte micro-glitters
· Hearts-a-Flutter – Fuchsia micro-glitter and gold heart glitter top coat
· One Love – Iridescent holo-effect hex glitter and micro-glitter top coat

Salon Perfect® Love, Lashes and Lacquer collection will launch in February at select Walmart stores nationwide as part of a limited edition promotional display. Individual polish will retail for $3.98, lashes will retail for $2.98.

From lashes and brow products, to nail color and beauty tools, Salon Perfect® has the products needed to look effortlessly beautiful at an affordable price. View the complete Salon Perfect® collection at www.SalonPerfect.com. Follow Salon Perfect on Facebook (@SalonPerfectLashes), Twitter (@Salon_Perfect), Instagram (@SalonPerfect), Pinterest (pinterest.com/salonperfect) or YouTube (youtube.com/salonperfect).