OPI announces the launch of eight new limited edition shades inspired and
hand-selected by multiple Grammy Award winning recording artist Mariah Carey. These shades include four
new OPI
Liquid Sand™ lacquers featuring
groundbreaking technology for a textured, matte finish infused with reflective
sparkle.
“OPI is extremely excited to work with Mariah,”
says Suzi Weiss-Fischmann, OPI Executive
VP & Artistic Director. “She’s very passionate about beauty and her
nails in particular. Her music, which includes 18 Billboard No. 1 singles,
served as a wonderful inspiration for glamorous, sultry, vibrant colors.
“To
pay homage to her iconic status, we wanted to launch her collection with
something completely new and exciting. OPI
Liquid Sand nail lacquer offers a
never-before-seen look with a pebbled finish that lightly shimmers with fine
glitter particles. Worn without top coat, Liquid
Sand lacquer gives nails a unique textured matte finish worthy of a
superstar.”
Mariah Carey by OPI includes four Studio Shades – ranging from pink
glitter to rich plum crème – and four Stage Shades – each featuring the new
textured finish. Studio Shades include: A
Butterfly Moment (This
sophisticated and frosty tan nude has us all a-flutter), Sprung (Fall hopelessly in
love with this shimmery copper), Pink
Yet Lavender (This pink glitter with lavender shimmer has superstar shine!),
and Anti-bleak (This deep, creamy
purple will lift your spirits).
Stage Shades include: Stay the Night (Make it last in this
matte black with red glints), Get Your
Number (Wearing this matte blue with sparkles is a great call), Can’t Let Go (Hold onto this matte
purple with dazzling sparkle), and The
Impossible (This matte fuchsia with star confetti will never give up). OPI Liquid Sand lacquers should always be worn without top coat.
Mariah Carey by OPI nail lacquers contain no
DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application. This promotion
will be available beginning January
2013 at Professional Salons, including Beauty Brands, Beauty First, Chatters,
Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each
nail lacquer.
For more information, please call 800-341-9999 or visit www.opi.com.
Follow OPI on Twitter @OPI_PRODUCTS
and become a Facebook
fan!
ABOUT OPI
As the world leader in
the professional nail care industry, OPI is committed to providing
high-quality products and services to both salons and their customers, along
with a focus on industry safety and innovation. Known for its exceptional
formula, fashionable colors and iconic names, OPI’s heavily-pigmented
lacquers are super rich, long-lasting and chip-resistant – offering an
affordable luxury to consumers. OPI nail lacquer is available in over
200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features
OPI’s exclusive ProWide™ Brush for the ultimate in
application. Currently, OPI is available in over 100 countries and
retails a full line of professional items, including nail treatments, finishing
products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
ABOUT MARIAH CAREY
With
a distinct five-octave vocal range, prolific songwriting and producing talent,
Carey has defined the modern pop performance. As a singer/songwriter/producer,
she has been recognized with five Grammy Awards, nine American Music Awards,
Billboard’s “Artist of the Decade” Award, the World Music Award for “World’s
Best Selling Female Artist of the Millennium,” and BMI’s “Icon Award” to name a
few. She recently made a substantial mark in film with her critically acclaimed
role as a social worker in “Precious,” the 2009 film based on the novel “Push”
by Sapphire. A Congressional Award recipient, Carey has generously donated
her time and energy to a range of domestic and international philanthropic
causes near to her heart including The Fresh Air Fund/Camp Mariah (a retreat
where inner-city children explore career development), Save the Music
Foundation and Make-a-Wish Foundation among several others.
Mariah is currently in the studio, writing,
recording and executive-producing her next album for Island Def Jam Music
Group; the lead single "Triumphant (Get ‘Em)," is now available on
iTunes. Carey will join the judges’ panel of FOX’s American Idol when the
series returns in 2013.
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